A New Era of Gaming Festivals in Dubai
Imagine stepping into a fully immersive gaming arena where the latest consoles and top-tier PCs await your best performance. That’s exactly what GAME ON: Outplay. Outlast. Outwin brings to Dubai’s Mall of the Emirates—an electrifying festival open to every skill level, from casual button-mashers to professional eSports contenders. Organized by Jumbo Electronics, this summer showcase merges cutting-edge hardware with community-driven competition to redefine the gaming experience in the UAE.
Epic Prizes Worth AED 275,000
Running until 22 June 2025, GAME ON offers AED 275,000 in prizes, making it one of the region’s richest gaming tournaments this year. Weekly leaderboard toppers in each title earn premium accessories—from headsets to mice—while the overall top 16 compete for grand prizes such as high-performance gaming laptops, ultrawide monitors, and full gaming kits. Plus, any customer purchasing a gaming laptop at Jumbo during the event receives an exclusive kit valued at AED 299 or AED 700, depending on the model.
A New Era of Gaming Festivals in Dubai
Immersive Zones for Every Gamer
Whether you’re landing Victory Royales in Fortnite, tactically outmaneuvering rivals in Counter-Strike 2, or scoring world-class goals in EA FC 25, GAME ON has dedicated zones for each blockbuster title. Participants get three attempts per game to set their highest score before locking in their leaderboard standing with the on-site admin. With PS5 consoles and top-spec gaming laptops provided, all you need to bring is your A-game.
Unbeatable Eid al-Adha Offers
In celebration of Eid al-Adha, Jumbo Electronics runs its Best Price Guarantee from 2–8 June 2025 both in-store and online at jumbo.ae. Shoppers benefit from price matching on eligible products, up to 10% cashback (max AED 200) with Emirates Islamic Bank and Sharjah Islamic Bank cards, and easy installment plans via Mashreq, Emirates NBD, Emirates Islamic, and Deem Finance. It’s the perfect time to upgrade your setup or join the tournament with top-tier gear.
Why GAME ON Is the Future of Retail Gaming
As 2025 ushers in new expectations for omnichannel retail, events like GAME ON demonstrate how experiential activations can drive foot traffic, community engagement, and brand loyalty. By blending high-octane competition with unbeatable retail promotions, Jumbo Electronics pioneers a blueprint for connecting with gamers—turning the Mall of the Emirates store into a must-visit destination for console lovers, PC enthusiasts, and social competitors alike.
GAME ON the Future of Retail Gaming
Level Up Your Network and Skills
Beyond prizes, GAME ON fosters community: meet fellow gamers, network with pros, and discover the latest hardware innovations. Expert-led demos and surprise giveaways keep the excitement fresh, while live leaderboards fuel friendly rivalry. Whether you aim to polish your skills or scout the hottest tech, this festival delivers a 360° gaming immersion.
How to Join the Action
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Register at gameon.jumbo.ae
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Show up at Mall of the Emirates Jumbo store—equipment is provided
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Take your three scoring attempts and claim your spot on the live leaderboard
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Win weekly rewards or vie for the grand prizes among the top 16
Don’t miss Dubai’s coolest gaming festival—bring your skills, grab your squad, and join GAME ON for an unforgettable summer showdown.
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