Every year on August 28, the UAE pauses to honor Emirati Women’s Day — a celebration of resilience, ambition, and progress. This year’s theme, “Hand in Hand, Celebrating the 50th,” marked fifty years since the founding of the General Women’s Union in 1975. It’s not just a date on the calendar — it’s a reminder of how far Emirati women have come and the limitless potential that lies ahead.
Jumbo Group, one of the UAE’s most established consumer electronics companies, joined in with a celebration that went beyond words. Through events at the Higher Colleges of Technology in Dubai and at its own headquarters, Jumbo used the day not just to recognize Emirati women, but to create platforms for dialogue, mentorship, and growth.
Inspiring the Next Generation at HCT
At Dubai Women’s College, more than 100 students, faculty, and Jumbo representatives came together for a morning of inspiration. The day opened with Khadija Alblooshi, Emiratisation Specialist at Jumbo, who reminded participants of the national significance of Emirati Women’s Day and the company’s deep commitment to supporting women in the workplace.
Highlights included:
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A quiz session on leadership and Emirati culture, sparking excitement and friendly competition.
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Special prizes like Dyson Zone headphones for winners and custom tote bags featuring artwork by Ayesha Alsuwaidi, a Jumbo employee and designer.
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A panel discussion with HCT leadership and Jumbo alumnae, spotlighting real stories of women who are now thriving in professional roles.
These stories of ambition and determination served as a living blueprint for students eager to carve their own paths.
Honoring Women Within Jumbo
Back at Jumbo headquarters, the celebration shifted focus inward. Emirati women employees were recognized during a networking breakfast that celebrated their contributions across departments. Beyond recognition, Jumbo organized a career development workshop, equipping employees with new tools to accelerate their professional journeys.
As a spokesperson for Jumbo shared:
“At Jumbo, we believe empowering women is not just about policies or initiatives, but about creating real opportunities for growth, leadership, and innovation.”
This philosophy has been at the heart of Jumbo’s 51-year journey, reinforcing the company’s role in building not just a business, but a community of innovation and diversity.
Why It Matters: Women as Drivers of Innovation
Celebrating Emirati Women’s Day is not only about honoring history — it’s about shaping the future. Research consistently shows that companies with diverse leadership outperform their peers in profitability and innovation. For a tech-driven market like the UAE, empowering Emirati women isn’t a social choice, it’s an economic and cultural imperative.
By actively engaging with students, recognizing employees, and offering real pathways for growth, Jumbo is aligning itself with the UAE’s vision of building a knowledge-based economy powered by inclusion and creativity.
Looking Ahead
As the UAE moves deeper into its Vision 2030 journey, the role of women will continue to expand in every sector — from boardrooms to classrooms to labs. By celebrating Emirati Women’s Day with purpose, Jumbo is making a clear statement: women are not just participants in the economy, they are leaders shaping its future.
FAQ
Q1: What is Emirati Women’s Day?
Emirati Women’s Day is celebrated on August 28 every year to honor the achievements, resilience, and contributions of Emirati women, aligning with the founding of the General Women’s Union in 1975.
Q2: Why is it significant for businesses in the UAE?
It highlights the importance of gender equality in driving innovation, growth, and alignment with the UAE’s national vision for a diversified, knowledge-based economy.
Q3: How did Jumbo celebrate Emirati Women’s Day in 2025?
Through events at HCT Dubai Women’s College and its own headquarters, featuring panels, cultural activities, employee recognition, and professional workshops.
Q4: How is Jumbo supporting Emirati women long-term?
By investing in Emiratisation programs, offering training and leadership opportunities, and fostering a workplace culture of inclusion and innovation.
Q5: What message does this celebration send to young Emirati women?
That their aspirations are valid, their contributions are vital, and the future of the UAE’s innovation economy will be shaped by their leadership.
