When Heritage Meets Live Intelligence
In the Gulf, endurance riding isn’t just a competition format. It’s a language.
It’s the desert teaching patience.
It’s the stable teaching discipline.
It’s the quiet respect between a rider and a horse—where ego gets punished, and care gets rewarded.
And for years, that culture carried something beautiful but challenging: endurance was often understood best by the people closest to it. The ones who could read the signs. The ones who knew the rhythms. The ones who could look at a loop time and feel the story underneath it.
But the world is changing.
Modern sport doesn’t grow only through greatness. It grows through legibility—the ability for a wider audience to follow what’s happening as it happens, to understand decisions in real time, and to talk about the sport with shared facts, not scattered fragments.
That’s why this partnership lands with real weight:
Yamamah, the UAE-born mobile application dedicated to the global endurance riding community, has officially partnered with the Fédération Equestre Internationale (FEI)—a move designed to enhance endurance’s following, understanding, and experience worldwide.
Yamamah App Partners with FEI
But the headline is only the doorway.
The real story is this:
Endurance is entering its “real-time intelligence” era—and the way people consume, discuss, and trust endurance data is about to change.
Endurance has been hard to follow
The problem nobody likes to say out loud
Endurance is thrilling… but the public experience can still be frustrating:
Updates arrive late or feel incomplete
Results are spread across different sources
Fans depend on screenshots, hearsay, or partial tables
New audiences feel like the sport is “not for them” because it’s not easy to understand
This isn’t a branding issue. It’s an infrastructure issue.
And when infrastructure is weak, the whole community pays a price:
Casual fans drift away
Meaningful analysis stays locked among insiders
Conversations become noisy—because people debate outcomes without seeing the full sequence
That’s why “real-time data” isn’t just a feature.
It’s the foundation of a healthier culture around the sport.
What this partnership actually changes (in plain terms)
Yamamah already delivers real-time competition data from endurance events worldwide.
Yamamah App Partners with FEI
Now, through this collaboration, Yamamah integrates publicly available FEI data with its existing live coverage into one comprehensive destination for the endurance community.
Yamamah App Partners with FEI
So what does that unlock?
rashid alabbar
“The race is visible” — loop-by-loop, not post-event
Users can track FEI competitions in real time, including:
loop progress
average speeds
eliminations
key performance indicators (KPIs)
Yamamah App Partners with FEI
“The story has memory” — profiles + qualification + history
For increased integration, the app also makes available:
FEI athlete and horse profiles
qualification statuses
historical results
all through a clean, intuitive, mobile-first interface designed especially for endurance.
Yamamah App Partners with FEI t…
“The community gets professional-grade clarity.”
By consolidating live results, historical performance records, and detailed horse and athlete data, Yamamah places analytical tools used by professionals into the hands of the wider community.
For increased integration, the app also makes available:
FEI athlete and horse profiles
qualification statuses
historical results
all through a clean, intuitive, mobile-first interface designed especially for endurance.
Yamamah App Partners with FEI t…
That’s not a small shift.
That’s a change in who gets to participate in serious understanding.
endurance through a cultural lens
Always intelligent, yet not always translated
In many sports, “data” arrived as a modern invention.
In endurance, the intelligence was always there:
pacing choices
horse management
loop-by-loop risk decisions
strategy shaped by terrain, weather, and vet gate realities
The issue wasn’t a lack of intelligence.
It was a lack of translation.
When the sport is not translated into accessible signals, it becomes harder for outsiders to appreciate its depth. They might only see finish positions—when the real drama lives in the middle.
This partnership is powerful because it doesn’t ask for endurance to become something else.
The new rules of data consumption and data sharing in sport
Let’s be bold for a second and set the “new rules” fans are already expecting in 2026:
Rule 1: One truth, not ten fragments
When data is scattered, trust breaks.
When data is unified, debate becomes healthier.
Rule 2: Real-time is respected
If a sport expects emotional investment, it has to meet the audience in the moment.
Rule 3: Data must come with context
A number without context creates misunderstanding.
Context turns numbers into insight.
Rule 4: Accessibility is a growth strategy
If only insiders can interpret the sport, growth stays limited.
If the public can learn, the sport scales.
That’s exactly what FEI’s leaders emphasize: structured, reliable data made easily accessible transforms how fans follow the sport, strengthens transparency, and helps build a knowledgeable, connected community.
Yamamah App Partners with FEI t…
“Okay, but how does this help the customer?”
Let’s put the customer at the center — because different users “buy” different value from Yamamah.
Fans & families: from guessing to belonging
You can follow a local race or an international championship in real time, anywhere.
Yamamah App Partners with FEI t…
You can understand what’s happening without needing insider interpretation.
You can track favorite riders and horses across seasons through profiles + historical results.
Yamamah App Partners with FEI t…
Athletes & teams: from “feel” to measurable learning
Loop-by-loop pacing can be studied, not just remembered.
Historical performance becomes a training mirror.
Yamamah App Partners with FEI t…
Qualification status becomes clear and easy to track.
Yamamah App Partners with FEI t…
Officials & organizers: from confusion to shared truth
When everyone can see the same structured updates, rumor cycles shrink—especially around eliminations.
Yamamah App Partners with FEI t…
Media & sponsors: from niche to narrative
Sponsors don’t only want “reach.”
They want measurable storylines: pace shifts, turning points, momentum—things that data makes visible.
What’s innovative here isn’t just data
It’s data dignity
The FEI Technology team frames it beautifully: this partnership goes beyond sharing data; it’s about creating a single, trusted source of real-time intelligence for the global endurance community.
Yamamah App Partners with FEI…
They also highlight that it expands the reach of public resources, improves transparency, reduces fragmentation, and sets a benchmark for making sport more accessible and strategically informed.
Yamamah App Partners with FEI t…
That language signals a deeper mindset: data dignity.
Data dignity means:
The public isn’t treated like an afterthought
transparency is built-in, not negotiated
Fans are trusted with insight, not kept outside the room
This is how modern sport earns loyalty.
The Data Trust Charter
How Endurance Builds a Shared Reality Without Noise
In modern sport, the question isn’t “Do we have data?”
It’s can we trust it, understand it, and experience it together—at the same time?
Because when audiences don’t share the same reality, the conversation doesn’t become passionate.
It becomes chaotic.
And endurance—more than most sports—can’t afford chaos. Not because it’s fragile, but because it’s ethical. The sport asks for care, restraint, and decision-making under pressure. So the way we share information about it should reflect the same discipline.
That’s why any platform that wants to serve endurance honestly—especially in a new era of real-time coverage—needs a quiet, practical charter. Not a marketing statement. A trust standard. Here’s what that looks like:
1) Source clarity beats data volume
Not all numbers are equal.
When fans don’t know where information comes from, even accurate data can feel suspicious. Trust begins with one simple question: What is the source of this update?
2) Time-stamps aren’t details—they’re proof
In endurance, one minute can reshape an entire loop’s meaning.
Clear time stamps turn updates into a reliable timeline instead of scattered snapshots.
3) One destination elevates the entire conversation
The more fragmented the sources, the more fragmented the truth.
And when truth fragments, noise rises. Unifying data in a single destination doesn’t just help fans—it protects the sport’s public understanding.
4) Context matters more than the number
Average speed is powerful… but it can mislead without context:
terrain, weather, vet gate dynamics, a rider’s deliberate conservation strategy.
Context transforms metrics from arguments into insight.
5) Accessibility is not “dumbing down”—it’s opening the door
Explaining KPIs clearly doesn’t reduce endurance’s depth.
It invites more people to appreciate that depth—without needing insider translation.
6) The fan experience is part of fairness
When audiences can see what insiders see—structured, timely, consistent—misunderstanding drops.
Discussion matures. Rumor cycles shrink. The community gains calm.
7) Data doesn’t replace humanity—it protects it
Endurance is built on a moral center: horse welfare, responsible pacing, and honest decisions.
Reliable, structured data doesn’t strip away romance. It guards the sport against shallow interpretation—and keeps its values visible.
This is what I mean by data dignity:
Real-time truth delivered with transparency, time clarity, and respect for the audience’s intelligence—and for endurance’s ethical soul.
Practical solutions to the challenges we live in now
You asked directly: What are the solutions? Here are smart, realistic ones that align with what Yamamah is building:
Challenge: Fragmentation and “multiple sources” chaos
Solution: One destination, consistent formatting, clear time-stamps, and clear sourcing for updates.
Challenge: New fans don’t know how to read the sport
Solution: in-app micro-guides (“What does elimination mean?”, “Why does average speed matter?”, “How vet gates shape strategy”).
Challenge: Fans want alerts, not homework
Solution: smart notifications that respect attention:
loop completed
major pace shifts
elimination updates
qualification updates
Challenge: Too much data can overwhelm
Solution: “Story Mode” summaries after each loop:
what changed
who gained ground
where risk increased
Why it matters
Challenge: Global community = language diversity
Solution: localized UI writing (Arabic/English and beyond), plus simplified dashboards for casual followers.
None of this is futuristic fantasy.
It’s how great sports platforms are built when they actually care.
Scale matters
Yamamah is already operating like infrastructure
Today, Yamamah hosts 7,000+ FEI events across 62 countries, is available on iOS and Android, and has become an indispensable tool for athletes, officials, and enthusiasts worldwide.
Yamamah App Partners with FEI t…
And its origin story is deeply human: founded in 2017 out of a connection to the sport and a belief that technology can strengthen transparency, engagement, and understanding.
Yamamah App Partners with FEI t…Founder Rashid Alabbar describes it as inspired by the UAE’s equestrian heritage, built to bring endurance closer to fans, athletes, and officials through transparent, reliable access to horse data, rankings, and live results in one place.
Yamamah App Partners with FEI t…
That’s not “tech for tech.”
That’s tech carrying a culture outward.
“Okay, but how does this help the customer?”
Let’s put the customer at the center — because different users “buy” different value from Yamamah.
Fans & families: from guessing to belonging
You can follow a local race or an international championship in real time, anywhere.
Yamamah App Partners with FEI t…
You can understand what’s happening without needing insider interpretation.
You can track favorite riders and horses across seasons through profiles + historical results.
Yamamah App Partners with FEI t…
Athletes & teams: from “feel” to measurable learning
Loop-by-loop pacing can be studied, not just remembered.
Historical performance becomes a training mirror.
Yamamah App Partners with FEI t…
Qualification status becomes clear and easy to track.
Yamamah App Partners with FEI t…
Officials & organizers: from confusion to shared truth
When everyone can see the same structured updates, rumor cycles shrink—especially around eliminations.
Yamamah App Partners with FEI t…
Media & sponsors: from niche to narrative
Sponsors don’t only want “reach.”
They want measurable storylines: pace shifts, turning points, momentum—things that data makes visible.
FAQ- Everything you needto know about the Yamamah App
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What is the Yamamah App?
A UAE-based endurance platform combining real-time tracking, historical performance data, horse pedigree, rankings, and athlete profiles.Yamamah App Partners with FEI
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What does Yamamah’s FEI partnership mean for fans?
It unifies public FEI data with live coverage, allowing fans to follow events clearly in one destination.Yamamah App Partners with FEI
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Can I track FEI endurance events in real time?
Yes—loop progress, average speeds, eliminations, and KPIs are available in real time.Yamamah App Partners with FEI
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Does the app include FEI athlete and horse profiles?
Yes, including qualification status and historical results.Yamamah App Partners with FEI …
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How does Yamamah reduce misinformation or rumor cycles?
By making structured, reliable data easy to access and centralizing updates.Yamamah App Partners with FEI
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Who is Yamamah designed for?
Fans, athletes, and officials—globally.Yamamah App Partners with FEI
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When was Yamamah founded?
In 2017.Yamamah App Partners with FEI
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How many FEI events does Yamamah host?
More than 7,000 FEI events across 62 countries.Yamamah App Partners with FEI
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Is Yamamah available on iOS and Android?
Yes.Yamamah App Partners with FEI t…
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Why do KPIs matter in endurance coverage?
Because endurance is strategic, KPIs help fans understand pacing and turning points.Yamamah App Partners with FEI
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Does this partnership improve transparency in endurance riding?
Yes—FEI leadership highlights improved transparency and informed discussion through accessible structured data.Yamamah App Partners with FEI
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What’s the bigger goal behind the partnership?
Creating a single trusted source of real-time intelligence and reducing fragmentation across endurance coverage.Yamamah App Partners with FEI
A more human future for a demanding sport
Endurance riding has always carried two truths at once.
One truth is timeless: a horse and a rider moving through distance, discipline, care, and decision-making. That will never be replaced by technology—and shouldn’t be.
The other truth is modern: if a sport wants to grow, it needs to be understood. Not only by experts. By people who are curious. By families. By younger audiences discovering it for the first time. By fans who want to learn the difference between reckless speed and intelligent pacing—and actually see it unfold.
This partnership between Yamamah and FEI feels like a respectful answer to that reality.
It doesn’t try to “simplify” endurance into entertainment.
It tries to honor endurance by making it legible.
It builds a world where the conversation becomes smarter, calmer, and more grounded in truth. A world where transparency isn’t a debate—it’s a default. A world where fans don’t just watch outcomes; they understand choices.
And when understanding grows, appreciation grows.
When appreciation grows, the community grows.
And when the community grows, the sport is protected—not by noise, but by knowledge.
That’s what real-time data can do when it’s built with respect.
Here’s what I believe is happening underneath the press release.
Endurance is one of the few modern sports where care is part of the competition’s moral center. It’s not only “how fast.” It’s “how wisely.” It’s not only “who wins.” It’s “who deserves to.”
And when a sport carries that kind of ethical depth, transparency becomes more than a technical feature—it becomes a form of protection. Protection for the horse. Protection for the credibility of outcomes. Protection for the community’s trust in itself.
That’s why a “single trusted source” matters.
Yamamah App Partners with FEI Because the future of sport isn’t just about broadcasting. It’s about shared reality.
If Yamamah’s integration continues to mature, we’re looking at a future where:
A new fan can learn endurance in weeks, not years
Conversations become calmer and smarter because the data is common ground
riders can be evaluated through understanding, not assumption
The world can appreciate the sport’s intelligence, not just its finish lines
And maybe most importantly: endurance can scale globally without losing its soul.
Because heritage doesn’t survive by hiding.
Heritage survives by being carried—beautifully, accurately, and with respect—into the future.
That’s the promise sitting inside Yamamah x FEI.
