Samsung
When AI Becomes a Felt Experience, Not a Distant Idea
Every learner remembers that first unforgettable moment: the first time a line of code moves something real. Not a virtual car on a screen, but a robot on a table that turns because you told it to. Samsung’s presence at UAE Codes 2025 is built around precisely that moment. Here, a camera stops being a “feature” and becomes an eye; a motor stops being a “spec” and becomes a muscle—and the student moves beyond “I understand” to the conviction, “I can build.”
Explanations alone don’t make a confident programmer; what does is the first success you can touch. At UAE Codes 2025 in Dubai, Samsung put AI on the table: cameras that perceive, motors that respond, and logic that turns into motion. Inside Coders HQ – Emirates Towers, students picked up robot kits, wrote the code, and watched their ideas trace the very path they had drawn in their minds.
To grasp the value of this scene, step back for a moment. Samsung’s story—from 1938 to today—is the story of translating advanced technology into everyday benefit: from chips and displays to phones, appliances, and connected platforms. The common thread isn’t spectacle; it’s applied innovation—technology that’s useful, privacy-respecting, and reliable at scale. That same spirit is what learners in Dubai are touching: innovation that acts.
The “Coding in Action: AI & Robotics” experience connects the modern intelligence triad: Sense → Decide → Act. Students see how a sensor becomes perception (vision cues, thresholds, or lightweight inference), how perception becomes decision (logic and model thinking), and how decision becomes motion (motors, control, and calibration). It’s the very loop engineers use—shrunk to a tabletop, guided by mentors, and charged with the joy of a first win.
Why Dubai? Because the UAE has turned coding into a civic asset and a future skill. October 29 is no mere date; it marks a digital transformation that invites the world to build with intent. Samsung is here because ecosystems rise when education is hands-on, inclusive, and tied to real results. The outcome: students who don’t just admire AI—they master it.
Samsung — A History of Innovation
From a small trading company in 1938 to a global force in semiconductors, displays, phones, and home devices, Samsung has built its journey on innovation you can apply. Its leadership culture balances:
Long-horizon investment in R&D
Vertical integration from component to full system
Human-centered design
Openness to partners and developers
That same spirit shows up in learning initiatives: shortening the distance between “I’m learning” and “I’m delivering.”
R&D in AI and Smart Devices — Through the User’s Eyes
AI’s true value appears when it is useful, private, and unobtrusive. Samsung focuses on:
On-device intelligence for greater speed and better privacy
Sharper sensing = sharper decisions (computer vision, sensor fusion)
Developer-ready interfaces to extend what devices can do
This is why experiential learning matters: turning concepts into systems that work.
“Coding in Action: AI & Robotics” — The Idea, the Beginnings, the Goal
The Idea
Teach students that AI is a chain: Sense → Decide → Act. Use a camera to sense, light logic/lightweight models to decide, then motors for control—with continuous iteration until behavior matches the goal. At Coders HQ, students from Samsung Innovation Campus (SIC) built face-recognition robots and line-tracking robots, turning learning into a tangible experience.
Why Dubai?
Because the UAE is building an AI-fluent society. October 29 is UAE Codes Day, tied to the launch of the region’s first e-government in 2001; in November 2023, UNESCO adopted the same date as the International Day of Coding—a global nod to the UAE’s leadership.
Why Samsung?
Because education strengthens ecosystems. The initiative supports the UAE AI Strategy 2031, builds AI/ML/data literacy through SIC, and connects classrooms to technology career paths across the Gulf.
Coders HQ — Technology That Makes Learning Tangible
Visual sensing: camera feed + detection (faces / high-contrast line)
Decision: thresholds/state logic or lightweight model inference
Control: motor drivers + smooth calibration for motion
Feedback loop: test → adjust → test — until the robot “behaves” as intended
The Challenges We Faced — and Our Solutions
| Challenge | Why It’s Hard | What Samsung’s Session Offered |
|---|---|---|
| Translating code into physical behavior | The gap between abstraction and reality | Break the problem into Sense / Decide / Act, then build step-by-step |
| Vision under real lighting | Glare, shadows, and color shifts break naïve thresholds | Lighting guidance, high-contrast tracks, calibration drills |
| Debugging a moving system | You can’t easily “pause” a robot mid-turn | Training in logs, measurement, and small, repeatable tests |
| The confidence gap | Fear of “breaking it” slows learning | Make failure safe: fast-reset kits and rapid feedback cycles |
What Samsung Brought as Solutions
Guided kits that bring the “first win” closer
Direct mentor support during calibration so students see cause and effect
SIC pathways from fundamentals to advanced AI topics
Career signaling: projects that mirror real industry work (vision, control, autonomy)
AI & Coding Education — Brand Comparisons
| Brand | Flagship Program | Core Focus | Hardware Touch | Notes |
|---|---|---|---|---|
| Samsung | Samsung Innovation Campus (SIC) + Coding in Action | AI literacy via robotics; Sense → Decide → Act | High (robots, sensors, motors) | Live workshops at Coders HQ; face recognition & line tracking |
| Microsoft | MakeCode / Imagine Cup Jr | Visual-to-text progression; CS fundamentals | Medium | Strong curricula + competitions |
| CS First / AI learning experiments | Exploratory AI concepts | Medium | Web-based project modules | |
| Apple | Everyone Can Code / Swift Playgrounds | App thinking and design | Low–Medium | Polished UX; app-centric pathway |
Inside Samsung’s AI & Robotics Lab
| Dimension | Samsung (UAE Codes) | Microsoft | Apple | |
|---|---|---|---|---|
| Computer Vision | Hands-on: face/line detection | Optional | Exploratory | Limited |
| Control Systems | Motor control fundamentals | Basic | Light | Light |
| On-Device Tuning | Threshold/model drills | Some | Some | N/A |
| Career Path | SIC → industry skills | Competitions/portfolios | Project portfolios | App portfolios |
What This Means for the Region — and for Individuals
For the region: a pipeline of AI-capable talent aligned with national strategies, fueling research, entrepreneurship, and industrial application.
For schools: ready-to-adopt blueprints to integrate AI and robotics into practical assessment.
For individuals: transferable skills—problem framing, systems thinking, debugging—and confidence that lasts.
For industry: a workforce fluent in sensing, perception, and control, fit for logistics, mobility, and smart-city systems.
Frequently Asked Questions
What did Samsung do at UAE Codes 2025?
A hands-on workshop at Coders HQ where students built face-recognition and line-tracking robots—linking concepts to real-world behavior.
How does the initiative support the UAE AI Strategy 2031?
It raises AI/ML/data literacy among youth and strengthens a national talent pipeline.
Why is October 29 significant?
It’s UAE Codes Day, tied to the 2001 launch of the region’s first e-government; in November 2023, UNESCO recognized it as the International Day of Coding.
What sets Samsung’s approach apart from online-only courses?
Hardware + software + AI logic in a single loop—immediate, tangible results that deepen and anchor understanding.
What’s the student’s return on effort?
Structured thinking, practical calibration skills, confidence through iteration, and projects that resemble real industry work.
Samsung
From the First Spark to Lasting Momentum
When a student sees their idea move, their future shifts. Samsung turned AI into a felt experience—and from that experience come skills, projects, and companies—and with them, a more mature, resilient regional ecosystem.
What begins as a line-tracking curve or a face-detection demo quickly becomes something deeper: confidence. Confidence to try, to err, to fix, and to iterate—the very rhythm that powers R&D and startup culture. Samsung’s approach replaces fleeting inspiration with earned capability. That capability endures; it travels with the student into the classroom, the internship, the factory, and the lab.
For schools, it’s a practical recipe: applied assessment, hardware-software integration, and teamwork that mirrors real engineering. For industry, it’s a talent path: builders fluent in sensing, perception, and control—ready for logistics, mobility, healthcare, and smart cities. For the region, it’s momentum: capabilities aligned with national strategies and global standards, capable of lifting entire sectors.
And most importantly, for the learner, it’s an identity: “I am someone who builds.” That identity compounds. Today it moves a robot on a table; tomorrow it moves a production line, a research agenda, a company, or a city service millions rely on. This is how workshops become workforces, how curiosity becomes competence, and how competence becomes impact. From spark to system—keep building.
