Jameel Motors Opens Farizon’s First Showroom in Dubai: Building a Greener Logistics Future

When Mobility Meets Sustainability

The future of transportation isn’t just about moving people; it’s about moving economies. In the age of e-commerce, same-day delivery, and rapid urban expansion, commercial vehicles have become the beating heart of cities. Yet with climate concerns rising and sustainability commitments accelerating, one question stands above all: how do we power progress without polluting the future?

The answer is unfolding in Dubai. With the grand opening of the first Farizon showroom and service center by Jameel Motors in Dubai Airport Free Zone (DAFZA), the UAE is taking another bold step toward becoming a global hub for sustainable, smart mobility.

This launch isn’t just a business milestone. It’s a declaration: the future of logistics, fleets, and last-mile delivery in the Gulf will be electric, intelligent, and built to last.

Key Highlights of the Launch

• First Farizon showroom and service center in the Middle East → located in DAFZA, one of Dubai’s most strategic business hubs.

• Full EV lifecycle support → purchase, after-sales service, maintenance, and resale, ensuring long-term trust for fleet operators.

• Introduction of Farizon SuperVAN series → innovative battery-electric vans designed for urban logistics, SMEs, and delivery services.

• Aligned with UAE’s Net Zero 2050 strategy → supporting government and private sector efforts to build greener supply chains.

Farizon SuperVAN: The Commercial EV Redefined

The highlight of Jameel Motors’ launch is Farizon’s SuperVAN series, which has already made waves in global markets. These are not ordinary vans — they’re versatile, AI-enhanced, battery-electric platforms designed to meet the challenges of modern logistics.

• Range & Battery Options: From 67 kWh batteries offering up to 376 km range, to 106.4 kWh models built for longer routes.

• Tech Features: Infotainment systems with Apple CarPlay, adaptive cruise control, and driver-assist technologies.

• Use Cases: Ideal for urban logistics, e-commerce delivery, fleet operations, and sustainable last-mile mobility.

• Durability: Built to handle heat, heavy loads, and the region’s demanding transport needs.

Farizon SuperVAN is more than a vehicle. It’s a business solution on wheels — flexible enough for couriers, logistics firms, and retailers alike.

Jameel Motors: Building Trust Through Lifecycle Support

A big challenge for fleet operators considering EV adoption is the question of trust. How do you ensure vehicles are supported beyond the purchase?

Jameel Motors answers this with end-to-end lifecycle support:

• Dedicated service centers in Dubai.

• Maintenance and repair solutions tailored for EV fleets.

• Resale support to ensure long-term value retention.

This is not just about selling vehicles. It’s about building an ecosystem of confidence that accelerates EV adoption across the Gulf.

Market Context: A USD 3.95 Billion Opportunity

The UAE commercial vehicle market is already worth USD 2.61 billion in 2025 and is projected to hit USD 3.95 billion by 2030. Much of this growth will come from logistics and last-mile delivery.

• E-commerce boom: The UAE’s online retail market is growing at double digits annually, increasing demand for efficient fleets.

• Sustainability mandates: From COP28 pledges to Net Zero 2050, the UAE is driving aggressive EV adoption.

• Competitive edge: Companies that shift fleets to EVs early will gain lower operating costs and higher brand value.

By introducing Farizon EVs, Jameel Motors is positioning itself ahead of competitors like BYD, Tesla Semi (still niche), and traditional diesel fleets that are losing relevance.

Comparisons: Farizon vs Competitors

Farizon offers the sweet spot for GCC markets — affordable, sustainable, and practical EVs for businesses that need both efficiency and reliability.

Cultural & Regional Fit: Why Dubai Makes Sense

Dubai is more than a launch market — it’s a statement market.

• DAFZA Advantage: A strategic hub for trade, import/export, and fleet services.

• Vision 2030 Alignment: UAE’s green transport goals encourage rapid EV adoption.

• Cultural Resonance: Logistics isn’t just infrastructure in Dubai; it’s the lifeline of trade, tourism, and daily life.

• Gulf Leadership: Launching here signals Farizon’s readiness to expand into Saudi Arabia, Kuwait, and beyond.

Smart Questions, Straight Answers

Q1. What is Farizon, and why is it important?
Farizon is a global EV brand under Geely, specializing in commercial battery-electric vehicles. Its entry into Dubai with Jameel Motors marks a milestone in sustainable logistics.

Q2. What models are available in Dubai now?
The launch introduces the Farizon SuperVAN series, with multiple battery and range options.

Q3. Who is the SuperVAN designed for?
Fleet operators, e-commerce businesses, SMEs, couriers, and any company seeking sustainable logistics solutions.

Q4. What is the range of the vehicles?
Depending on the model: up to 376 km per charge.

Q5. How does Jameel Motors support EV fleets?
By providing full lifecycle support — purchase, service, maintenance, and resale value assurance.

Q6. Why was Dubai chosen for the first showroom?
DAFZA is a strategic hub for business and logistics, making it the ideal entry point for Farizon in the region.

Q7. How does this compare to other EV vans in the UAE?
Farizon offers a balanced mix of affordability, range, and tech features unmatched by most competitors today.

Driving the Gulf’s Sustainable Future

The grand opening of Farizon’s showroom by Jameel Motors is more than a ribbon-cutting event. It is the beginning of a new mobility era in the Gulf.

By combining cutting-edge EV technology, full lifecycle support, and cultural alignment with Dubai’s vision, Jameel Motors and Farizon are setting the stage for a logistics revolution.

In a world where progress can no longer come at the planet’s expense, Farizon SuperVANs remind us that the vehicles driving our cities forward can also be the vehicles protecting our future.